About Bugrahan Unsal
I’m Bugra, a B2B and B2C marketing director in Toronto with 7+ years in performance marketing, SEO, analytics and brand strategy, and 10+ years in social media, content creation, photography and video.
- Based in
- Toronto, Ontario, Canada
- Role
- Marketing Director, RF Transparent and Glass Railing Store
- Experience
- 7+ years in marketing, 10+ years in social media and content
- Languages
- English and Turkish
- Builds with
- Claude and Claude Code
What I do now
I lead marketing for two companies at the same time: RF Transparent, which sells to businesses, and Glass Railing Store, an online store that sells to consumers. I manage a team of seven across SEO, paid ads, social media and content, run a combined yearly ad budget above $460,000 on Google and Meta, and present monthly, 60-day, 90-day and yearly reports to the CEO.
In the first nine months of 2026, US sales grew 46% year over year through organic and paid work together. In 8 months both brands became the top two glass railing companies in Canada for organic Google visibility, their domain authority doubled, and Glass Railing Store’s US visibility rose from 2% to 14%. The details are in the Glass Railing Store case study.
Before that I was Branding Manager at Kally LTD, where I led brand positioning, SEO-driven traffic growth, ecommerce development, social media and paid media strategy, and filmed the company’s manufacturing brand video.
Results
How I work with AI
I build AI tools and automations with Claude and Claude Code. AI makes the build fast. My job is to decide what is worth building, test it with the people who use it and keep it secure. That is also how I run AI automation projects for other teams: the smallest useful tool first, measured by the time it saves.
- AI sales and quoting appThe quoting team sends customers photos, guides and videos quickly, marketing reads Meta, Google, Shopify and GA4 in one place, and access is set per role.
- Order transfers between storesOrders move between the Ontario and Quebec stores without anyone retyping them.
- AI analyticsShopify, Google Ads, Meta and GA4 connected under one roof, followed live from one screen, so budget follows real orders.
- Lead pipelineEvery Meta lead reaches the right salesperson in minutes, with the details already filled in.
Experience and education
Experience
- 2026 to now
Marketing Director
RF Transparent (B2B) and Glass Railing Store (B2C ecommerce)Leads marketing for both brands across SEO, paid ads, social media and content, sets the plan and the budget on Google and Meta, and reports to the CEO. Built the team’s AI tools: a sales app, order transfers between the Ontario and Quebec stores and AI analytics.
- 2024 to 2026
Branding Manager
Kally LTDBrand positioning, SEO-driven traffic growth, ecommerce development, social media management, paid media strategy and a manufacturing brand video.
- 2020 to 2024
Content & Marketing Specialist
Media ForceContent creation, social media and marketing campaigns.
Education
- 2020 to 2023
Conestoga College
Web Development & Internet Application Fundamentals, college diploma
- 2013 to 2015
Anadolu University
Business Administration and Management, college diploma
- 2008 to 2014
Dumlupınar University
Business Management, bachelor’s degree
Tools and industries
AI and automation
- Claude
- Claude Code
- GitHub
- Google Apps Script
- Cloudflare Workers
- Supabase
Marketing and analytics
- Google Ads
- Meta Ads
- LinkedIn Ads
- Google Analytics 4
- Google Tag Manager
- Semrush
- Klaviyo
- Instantly
Web and ecommerce
- Shopify
- WordPress
- Elementor
- WooCommerce
- Cloudflare Pages
Creative
- Premiere Pro
- Photoshop
- Illustrator
- Adobe XD
- CapCut
- Canva
Industries I’ve marketed
- Ecommerce
- Home improvement and construction
- Manufacturing
- Real estate
- Restaurants and hospitality
- Events and concerts
- Medical aesthetics
- Local service businesses
- Personal brands
- Weddings
Let’s talk about your marketing
Tell me about your business and what you want to change. A few sentences are enough, and I reply by email.
- Emaily.bugrahan.unsal@gmail.com
- Phone+1 (647) 675-7063
- LinkedInBugrahan Unsal
- GitHubbugrahanunsal (GitHub, opens in a new tab)