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Bloor West Medspa: a bilingual clinic website with AI chat and privacy-first analytics

A medical aesthetics clinic in Bloor West Village, Toronto. The site explains each treatment in plain language, answers questions through an AI chat and asks for consent before any analytics runs.

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bloorwestmedspa.com
Bloor West Medspa website home page

Opens in a full-screen window on this page. You stay on this site the whole time. The admin panel runs on made-up sample data.

The clinic’s website, before and after

The new site replaces the clinic’s current website. The welcome line stays; around it, visitors now find booking, WhatsApp, the phone number, today’s hours and the Nurse Practitioner who performs every treatment, in English or French.

Bloor West Medspa’s new home page: Enhancing your beauty from the inside out, with Book a consultation and WhatsApp buttons, the phone number and today’s hours
Bloor West Medspa’s old home page: the clinic’s name in script over a photo, Enhancing your beauty from the inside out and a Schedule an appointment button
Drag to compare: the website before, and the new site I built.

Treatments, explained

One page lists every treatment by group with how long it takes, and each treatment has its own page: what it is, who it suits, what to expect, aftercare and side effects. Journal articles answer the questions people search before they book, planned with my SEO and AI search approach.

Bloor West Medspa treatments page: Treatments designed around you, with a treatment menu of injectables, skin health and hair and body treatments and how long each takes
The treatments page: nine treatments in three groups, each opening its own page.

English and French, with privacy in mind

Visitors switch to French in one tap. Messages typed into the chat are never sent to the translator, so health details stay out of third-party tools.

Analytics that asks first

Google Analytics loads only after a visitor accepts. Declining removes the cookies, and the site respects the browser’s Global Privacy Control signal.

An admin for the clinic

A services manager, inventory with stock alerts, leads, subscribers and campaigns, SEO settings and analytics, the same model as my websites with a built-in admin.

Bloor West Medspa admin dashboard with new messages, items to reorder, expiring stock and a needs-attention list
The dashboard, shown with made-up sample data. Try the whole admin with the button above.
Bloor West Medspa admin inventory with stock levels, items to reorder, expiry dates and stock value
Inventory with reorder and expiry alerts, also with made-up stock.
Bloor West Medspa website on a phone

More work

All work

Need a clinic or service website that earns trust?

Tell me about your business and what you want to change. A few sentences are enough, and I reply by email.

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