Bugrahan Unsal, home

Email marketing and cold email that turn contacts into customers

I find new buyers with cold email and keep customers coming back with email marketing. For outreach I set up Instantly at scale: sending domains and inboxes, lists of tens of thousands of contacts sorted into segments, and a sequence written for each, B2B or B2C. For your customers I build Klaviyo flows and campaigns, segmented by behavior and purchase history.

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Bugrahan UnsalB2B and B2C marketing director in Toronto

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Email marketing and CRM: a finger touches a new email alert surrounded by message, chat, shopping cart and settings icons

What’s included

Cold email setup in Instantly

  • Sending domains and inboxes kept apart from your main domain
  • SPF, DKIM and DMARC on every domain
  • Inbox warm-up and a slow ramp in volume
  • Inbox placement tests before each launch

Lists and segments

  • Lists of tens of thousands of contacts, built or cleaned
  • Every address verified before sending
  • Segments by industry, role, company size and location
  • B2B decision makers or B2C buyers

Sequences

  • A sequence written for each segment
  • Personal first lines and timed follow-ups
  • A/B tests on subject lines, offers and calls to action
  • Sending windows in each time zone

From reply to sale

  • Every reply in one inbox
  • Interested leads tagged and handed to sales the same day
  • Meetings booked and logged in your CRM
  • Unsubscribes honored at once

Klaviyo flows and campaigns

  • Welcome, abandoned cart and post-purchase flows
  • Lead nurturing, re-engagement and upsell
  • Newsletters and sales campaigns
  • Segments by behavior and purchase history

Reporting

  • Replies, interested leads and meetings
  • Opens, clicks and revenue
  • Flow drop-off points
  • Weekly or monthly summaries

Proof

Work where this service made the difference.

Shopify ecommerce

Glass Railing Store

A lead pipeline that sends every Meta lead to the right salesperson in minutes.

Read the case studyWebsite + AI

Lumen Painting

Subscribers and email campaigns managed from the company’s own admin.

Read the case study

How it runs

  1. AuditDomains, lists, deliverability and what your buyers answer.
  2. PlanSegments, offers and a sequence for each; flows before campaigns.
  3. BuildInboxes and warm-up in Instantly, flows in Klaviyo, both tied to your CRM.
  4. ReportReplies and meetings every week; opens, clicks and revenue every month.

Questions

All questions

Do you run cold email campaigns?

Yes, in Instantly: separate sending domains and warmed-up inboxes, lists of tens of thousands of contacts sorted into segments, a sequence for each segment, and every interested reply handed to your sales team, for B2B or B2C offers.

Is cold email allowed in Canada?

It can be. Under CASL, a published work address implies consent only when the message relates to the person’s role and they haven’t said they don’t want such emails, and a bought list is not consent on its own, so I check where each list comes from. Every email names the sender and has a working unsubscribe; in the US, CAN-SPAM also asks for a postal address and opt-outs honored within 10 business days.

Do you offer email marketing campaigns?

Yes: automations, newsletters, promotions and segmentation on the platform you use, most often Klaviyo.

Can you help with B2B email lists?

Yes: building and cleaning lists, verifying every address and grouping contacts by industry, role and company size, so B2B emails reach the inbox.

Which flows should I build first?

Welcome, abandoned cart and lead nurturing usually come first, because they run on every new contact.

Ready to turn contacts into customers?

Tell me about your business and what you want to change. A few sentences are enough, and I reply by email.

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