Bugrahan Unsal, home

SEO and AI search visibility that gets you found and cited

Google now answers with AI, and buyers ask ChatGPT and Gemini before they search. I build SEO for both: technical fixes, site structure, content, links and the signals AI answers cite, so you are found when buyers search and named when they ask.

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Bugrahan UnsalB2B and B2C marketing director in Toronto

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SEO and AI search: a hand places a glowing SEO tile among search, engine, analytics and global reach icons

What’s included

On-page SEO

  • Keyword optimization
  • Meta titles and descriptions
  • Content structure and headings
  • Internal linking
  • Image optimization

Technical SEO

  • Indexing and crawling fixes
  • Core Web Vitals and speed
  • Mobile experience
  • URL and site structure
  • Structured data

Content direction

  • Topic clusters and blog planning
  • Keyword and competitor research
  • High-intent content
  • Ongoing updates

Authority and links

  • Link opportunities
  • Backlink monitoring
  • Competitor backlink analysis
  • High-authority placements

AI search visibility

  • One clear entity everywhere
  • Answer-first pages with proof
  • llms.txt and crawler access
  • AI referral tracking in GA4

Local SEO

  • Google Business Profile
  • Photos, posts and services
  • Local keywords and Q&A
  • Review strategy

Proof

Work where this service made the difference.

Shopify ecommerce

Glass Railing Store

Technical SEO, content and links for two brands, in Canada and the United States.

Read the case studyWebsite + local SEO

Demir Mechanical & Construction

8 service pages and 18 GTA city pages, each with its own title, local questions and structured data.

Read the case studyMultilingual website

Unsal Real Estate

Separate addresses for five languages, so each buyer finds the right version.

Read the case study

How it runs

  1. AuditWhat Google can crawl, what it ranks and what it ignores.
  2. RoadmapSearch intent, priorities and KPIs, planned before writing.
  3. Fix and publishTechnical fixes first, then pages in order of demand.
  4. ReportRankings, traffic and leads every month.

Questions

All questions

How long does SEO take to work?

Usually several months, depending on competition, the quality of the site and how consistent the work is. Technical fixes show first; content and links build on them.

What is the difference between SEO and Google Ads?

SEO builds organic traffic that lasts. Google Ads buys placement right away. Most growing businesses use both, and the data from one improves the other.

What is AI search visibility?

Assistants such as ChatGPT, Gemini and Perplexity answer with sources. You become a source by being consistent about who you are and publishing clear answers with proof. See my checklist for getting cited in AI answers.

Can you improve my Google Business Profile?

Yes: photos, posts, service details, Q&A, local keywords and a review strategy.

Want customers and AI assistants to find you first?

Tell me about your business and what you want to change. A few sentences are enough, and I reply by email.

Get a free quoteSchedule an interview