Shopify SEO checklist for 2026: what Shopify handles and what you still have to fix
Shopify sets canonicals, sitemaps and hreflang for you. Eight checks for the rest, from duplicate URLs and feeds to apps, Markets and redirects.
Taking on new projects
Marketing that brings you customers. AI that gives your team its time back. I plan the strategy, run the ads, SEO and content that find your buyers, and automate the busywork behind them, so your business grows without adding headcount.
Hiring a marketing director? Schedule an interview

I run the channels as a marketing director and build the automation between them, so data moves on its own and every budget decision starts from real orders.
Hire me as your marketing director, or for one part of the system. Every service links to the work that proves it.
All servicesSales and quoting apps, order automation, lead pipelines and AI analytics, built for the teams that use them every day.
In use today
Technical SEO, content, links and local search, plus the signals that get you cited by ChatGPT, Gemini and Google’s AI answers.
Google Ads and Meta Ads planned around what sells, with GA4 tracking that ties spend to real orders and leads.
Weekly B2B promotions to retailers, cold email with Instantly to tens of thousands of B2B and B2C contacts, and Klaviyo flows that keep customers buying.
Brand films, project videos, testimonial reels for ads, photography and full social media management on four platforms.
Fast, search-ready websites and online stores on WordPress, WooCommerce and Shopify, or custom builds with their own admin and AI.
Tell me about your business and I’ll suggest the first step.
Get a free quoteBuilt with Claude and Claude Code and used by real teams every day.
AI automation servicesThe quoting team sends customers photos, guides and videos quickly, marketing reads Meta, Google, Shopify and GA4 in one place, and access is set per role.
Orders move between the Ontario and Quebec stores without anyone retyping them.
Shopify, Google Ads, Meta and GA4 connected under one roof, followed live from one screen, so budget follows real orders.
Every Meta lead reaches the right salesperson in minutes, with the details already filled in.
Answers from the company’s own content, never quotes a price and saves estimate requests only with consent.
AI chat on a bilingual clinic site, with typed messages kept out of translation tools.
Websites and online stores I built and grow. Open any of them right here: they run inside this page, so you never leave it.
SEO and AI search, Google and Meta Ads, content and AI tools for an online store that sells glass railings to DIYers and contractors.
A 45-page site for a Toronto painting company, a 25-screen admin and an AI assistant that takes estimate requests.
Treatment pages, a journal, English and French, an AI chat and analytics that asks for consent first.
Eight service pages, 18 city pages and a call button on every screen for a plumbing and mechanical contractor in Thornhill.
Turkish, English, French, German and Russian for a real estate consultant in Yalova, with listings run from an admin.
Every engagement, from one automation to a whole marketing department, follows the same five steps.
7+ years in B2B and B2C marketing and 10+ years in social media and content creation.
More about meLeads marketing for both brands across SEO, paid ads, email, social media and content, sets the plan and the budget on Google and Meta, and reports to the CEO. Sends RF Transparent’s weekly email promotions to its retailers and runs B2B cold email in Instantly. Built the team’s AI tools: a sales app, order transfers between the Ontario and Quebec stores and AI analytics.
Brand positioning, SEO-driven traffic growth, ecommerce development, social media management, paid media strategy and a manufacturing brand video.
Content creation, social media and marketing campaigns.
Web Development & Internet Application Fundamentals, college diploma
Business Administration and Management, college diploma
Business Management, bachelor’s degree
The platforms I work in every week and the industries I’ve marketed.
Notes on SEO, AI search, AI automation and security, with dates and sources.
All 18 postsWhat Google changed in AI Max and Performance Max in 2025 and 2026, what you still control and the setup and review routine I recommend.
Read the guideShopify sets canonicals, sitemaps and hreflang for you. Eight checks for the rest, from duplicate URLs and feeds to apps, Markets and redirects.
The Klaviyo flows I would build first for a Shopify store, in order, what goes in each, how to measure them honestly and where SMS fits.
How Advantage+ sales, app and leads campaigns work in 2026, what you still control and the data, creative and CRM setup I put in place first.
Usually several months, depending on competition, the quality of the site and consistency. Technical fixes show first; content and links build on them. SEO and AI search services.
SEO builds organic traffic that lasts; Google Ads buys placement right away. Most growing businesses use both. Google Ads and Meta Ads management.
Remove repeat work: sales and quoting apps, order transfers between systems, lead routing in minutes and reports that join your platforms. AI automation and custom software.
Yes. Monthly packages can cover SEO, social media, ads, email, analytics and website optimization.
Yes. A one-on-one review of your online presence, SEO, performance, branding and content, with clear next steps.
Yes, through video calls, cloud tools and shared project management.
Yes. Google says AI Overviews and AI Mode are built on its core ranking systems, and a page must be indexed and eligible for a snippet to appear as a link in them. Clicks are harder to win, though: in Pew Research Center’s March 2025 browsing data, people clicked a regular result on 8% of visits with an AI summary, against 15% without one. That is why my monthly SEO reports cover leads as well as rankings and traffic. SEO and AI search services.
It takes over the repeat work, not the judgment: copying data between tools, chasing follow-ups and rebuilding the same report. In the tools I build, AI drafts a reply from your own documents and past answers, and a person checks it before it goes out. Canada’s privacy regulators point the same way: their 2023 principles for generative AI keep the organization accountable for decisions and give people a route to a human review. AI automation and custom software.
Tell me about your business and what you want to change. A few sentences are enough, and I reply by email.
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