Bugrahan Unsal, home

Fractional marketing director for B2B and B2C brands

One plan for every channel, a budget that follows what sells, a team that knows its targets and reports your leadership can act on. I bring that system to your company as a fractional marketing director, through monthly marketing management or a one-time strategy session.

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Bugrahan UnsalB2B and B2C marketing director in Toronto

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A marketing plan board for the quarter, every week and every month, with the budget split by channel

What’s included

Strategy and planning

  • Marketing strategy and yearly plan
  • Positioning and messaging
  • Competitor research and market positioning
  • Monthly marketing calendar
  • Campaign and funnel planning

Leadership and budget

  • Team leadership across SEO, ads, social and content
  • Budget planning across Google, Meta and other channels
  • Agency and freelancer management
  • AI tools that let a small team do more

Reporting

  • KPI targets for every channel
  • Monthly, 60-day, 90-day and yearly reports for leadership
  • Clear next steps after every report

Ways to work together

  • Fractional marketing director
  • Monthly marketing management
  • One-time strategy session or audit

Proof

Work where this service made the difference.

Shopify ecommerce

Glass Railing Store

Two brands with different buyers, B2B and B2C, run from one plan and one marketing team.

Read the case studyAI automation

Image Library: AI sales workspace

An AI workspace that lets the sales and marketing team work from one place.

Read the case study

How it runs

  1. AuditNumbers, channels, team and what customers say.
  2. 90-day planTargets, budget and an owner for every channel.
  3. LeadWeekly direction for the team and any agencies.
  4. Report and scaleMonthly, 60-day and 90-day reviews with leadership.

Questions

All questions

What does a fractional marketing director do?

Everything a full-time director does, for a set number of days each month: strategy, budget, team direction and reporting, without a full-time salary.

Do you provide monthly marketing management?

Yes. Monthly packages can cover SEO, social media, ads, email, analytics and website optimization, run from one plan.

Do you offer one-time consulting sessions?

Yes. A one-on-one review of your online presence, SEO, performance, branding and content, with clear next steps.

Do you work with clients outside Toronto?

Yes. I work remotely with clients in other cities and countries through video calls and shared project tools.

Need a marketing director without a full-time hire?

Tell me about your business and what you want to change. A few sentences are enough, and I reply by email.

Get a free quoteSchedule an interview